This project was a submission to the
2009 INDEX: AIGA Aspen Design Challenge.
As co-art director of the project, I worked
closely with a team of students and two
faculty advisors at CalArts to develop a
campaign for water conservation.
The project became a finalist in the
competition and I traveled to Aspen and
Copenhagen Denmark to further develop
the concept and business structure.
The city of Los Angeles and the Department
of Water and Power has shown enthusiastic
support for the campaign. As for the future
of the project, I will be working with co-art
director Manuel Garcia to further develop the
project.
Please visit the project website: